Ready to light the fire within?
Meet our Founder
Andrew Ashby
After a long and, by all outward appearances, successful career, Andrew found himself resorting to increasingly unhealthy measures to combat stress, lack of purpose and conflict with his values. Over eating, alcohol dependency and self medicating whilst wishing away his most valuable commodity, time.
Then, in a moment of clarity (or perhaps sheer desperation), he decided to start volunteering as a Samaritan. Since that turning point, Andrew hasn't looked back, choosing instead to embrace a more purposeful life filled with genuine service and fewer questionable coping mechanisms.
Now living a life that feels right, Andrew's genuine passion is to help others find their purpose. With a knack for storytelling and a unique blend of humour and insight, he engages audiences with his journey from the edge of burnout to a place of balance and fulfilment. He knows first-hand that it's never too late to make a change – even if that change starts with simply answering the phone and lending an empathetic ear.
Jade Ruck
Chief Coach
Jade brings over 15 years of management and developmental experience, having worked with leading blue-chip companies like Game and Screwfix.
With a strong background in conflict resolution and solution-focused practices, Jade is dedicated to empowering people to overcome challenges and regain control over their lives. She is also trained in therapeutic interventions, helping clients develop the skills needed to understand, reflect, and make positive changes.
Passionate about supporting personal growth and well-being, Jade offers pro-active and practical tools to enhance self-awareness and resilience.
Committed to making a difference, Jade volunteers within the veteran and family community as a mentor and coach.
Chief of Getting Stuff Done
Jen Horler
Jen has almost two decades worth of experience in administrative and project management support. After Uni, she quickly rose through the ranks, offering invaluable assistance to directors at prominent multinational banks and the retail giant B&Q. In more recent years, Jen transitioned into data project management within the Kingfisher Group.
Motivated by efficiency and organisation along with an unwavering commitment to professionalism, and a knack for wrangling diaries, Jen takes the stress out of day-to-day admin tasks for the team.
Our Approach
Our mission is to empower people to unlock their fullest potential.
The Ribbon of Life Approach is rooted in empathy and understanding. We create a comfortable and welcoming environment where individuals feel safe to express themselves openly, without fear or judgement.
Our Founder Andrew, shares his story with honesty and a few laughs, all aimed at helping you discover your path to a more purposeful and rewarding life. Prepare to be inspired, entertained, and equipped to take meaningful steps towards your own brilliant future.
Our methodology includes:
The Ribbon of Life exercise
The 5 P’s
Manifesting
Anchoring
“Coaching has transformed my life, guiding me through both personal and professional challenges to a place of purposeful living. This journey has ignited a deep passion within me to do good, to share my knowledge and to make a difference in the lives of others.”
Andrew Ashby - Chief Coach and Fire Starter
